Repetition

You've already learned that when creating great scrapbook pages, balance is key and you can use the element of contrast to create a stunning effect. Now add the use of repetition to tie it all together.

Repetition is perhaps one of the simplest design concepts to understand. Simply design an element for your page, create it, and repeat. Repeating items on your scrapbook pages creates a consistent look for your layout and unifies your design. Don't believe me? Have a look at this layout by Andrea Steed:

Of course, it's a great layout. But if you look further, you can see exactly what makes this design work so well. Andrea's design uses three different elements repeatedly, which is what unifies her page layout and creates a dramatic overall effect.

Shape. Squares are repeated to create the background effect for this layout, in keeping with the linear design.

Motif. Different florals are used throughout the layout. Notice the patterned paper choices, the stamped square block, and the circular accent.

Type. Opting for handwriting on this one, Andrea repeats the use of her fine-line pen throughout the page, switching the style of her writing to create interest.

In addition to repeating shape, motif, and type, there are many other ways to use repetition to create a fantastic effect. Consider one of the following:

Size. Match large elements with other large ones, or small with small. Remember not to be too overwhelming here—contrast and balance are still important!

Weight. Did you use a heavy, bold faced title? Consider adding a monogram or other heavy element in the opposite corner.

Color. When creating a predominantly blue layout, try adding a few splashes of green or purple. Rather than using your accent color only one time, use it three or four times. The repetition will strengthen your layout.

Line. Whether you're working in a linear or curved design, repeating the way you use lines will add flow to your layout and make it more pleasing to the eye.

It's easy to see how a little repetition can make your layouts instantly stronger. One of the most important things to remember when working with repetition is to maintain balance and not overdo it. A few well-placed floral elements will do the trick. You don't need to add thirty-seven floral accents to a one-page layout to make this concept work for you.

Next time you're creating a layout, take a few minutes to evaluate your design. Add in a few repeating elements and see how your layout goes from good to great right before your eyes.

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