by Andrea Steed (Mar 31, 2003)
Scrapbook Pageframes are hanging all over my scrapbook office. They’re such a perfect way to display my most recent pages, and to show what kind of “work” is done in that room! A few months ago, I wrote about how excited I was to find out about these frames. Now, I’d like to relay the story of how they got started.
Tara Tuck, founder of the Scrapbook Pageframes, like all scrapbook business owners, has an interesting start-up story. Read on to learn about how she made her dream a reality by offering a great product!
The following is a narrative by Tara Tuck.
My only frustration was that, as scrapbookers, we spend hours making beautiful layouts only to hide them away in albums. I wanted to share my work and decided to make a layout for my mom using our most recent family portrait. My mom does not scrapbook so I needed to frame the layout so that she could hang it on her wall. I soon realized that there were no frames available in the unique sizes we require. The only option I had was to have the layout custom framed, which turned out to be very expensive.
I started to talk with my friends and family about my idea to design a 12” x 12” frame. Everyone seemed to think it was a great idea but we couldn’t figure out why it had not been done yet. I slowly went forward with my plans fully expecting a major glitch to stop me in my tracks. After many design modifications and a lot of learning, the “Picture It” Pageframe was finalized and production began.
I first introduced the frame to the Scrapbooking community at the HIA Trade Show in January 2002. The response was incredible. The most common expression I heard from the retailers was… “Finally - I’ve been waiting for someone to make a 12” x 12” frame!” I did not realize that retailers had also been looking for a frame to display layouts in their stores. Since that time, I have added three different sized frames (for a total of four) and a “slat wall adaptor”. The slat wall adaptor hooks the frame to the slat wall for store displays.
Retailers love using “Picture It” Pageframes to display layouts in their store. In addition to protecting the layouts, retailers tell me the frames look classy and the layouts “pop out” to the customer. We all know that sales increase when a product is seen “in use” and with our slat wall adaptors layouts can be displayed directly beside the products you are selling. The open side design allows for easy layout changes for temporary displays (i.e. contest winners, store/event information, and/or seasonal displays).
Everyone, including customers, appreciates the simple and versatile design of the “Picture It” Pageframe. Scrapbook artists are thrilled to finally have the opportunity to display their layouts or give the gift of scrapbook art to anyone in a Pageframe. With the “Picture It” Pageframe, layouts can be displayed individually or in collage groups.”
The Pageframes easily mount to any window, wall or metal surface (i.e. Refrigerator or filing cabinet). The frames can be mounted on a single nail or from a complimenting material such as ribbon, raffia or rope. To create a beautiful horizontal or vertical collage, the frames “link” together with ribbon. In order to mount the frame on a metal surface, simply adhere strip magnet to the back of the frame. For window or mirror display hook the frame on a suction cup hook. To create a freestanding display, simply rest the frame on an easel.
Please visit the Scrapbook Pageframes website: www.scrapbookframe.com.
Take a look at how the Scrapjazz Design Team has displayed their Pageframes!